5 Essential Steps To Becoming A Successful Novelist, or Memoirist

Navigating the current world of publishing is daunting. Author guide Caroline O'Connell takes aspiring novelists and memoirists through the Five Steps of writing, publishing, and promoting your book. This overview class includes pro tips on: the tools to write your best book (using plotting software, learning genre beats and hiring an editor), the advantages and disadvantages of traditional versus self-publishing (and new options in the self-publishing realm), the necessity of an author platform and how to set one up on a budget, the importance of Amazon (maximizing your author page, garnering reader reviews, and considering ad buys), and ways to reach readers to sell your book (through social media campaigns, email blasts, and services like BookBub). Attendees will receive a detailed handout with additional pointers and valuable resources.


Caroline O'Connell helmed a successful public relations firm for 25 years that orchestrated national book campaigns and received coverage in every major media outlet, including The New York Times, USA Today, The Wall Street Journal, The Washington Post, the television network morning shows, the Oprah Winfrey Show for numerous clients (and Caroline's appearance on Oprah for her Paris guidebook), National Public Radio, and many others.

She's the author of five travel guidebooks, numerous articles for magazines, and just completed a novel due out next year, titled Celebration.