The Villain's Plan

The most important character in your story isn’t the hero, it’s the villain! Story is conflict, and the villain brings the conflict! But nobody ever talks about antagonists! How to create a high concept villain's plan, and use escalating conflict to make your script unpredictable. Antagonists in every genre! What do they want and why do they want it? How to create a memorable villain!


William C. Martell is a veteran writer and producer who has written over 20 produced screenplays and TV scripts for HBO, Showtime, Warner Bros. and many others. A prolific author of many bestselling screenwriting books, Bill's newest screenplay goes into production in August. Bill's classes at conferences and expos around the world are usually standing-room-only. 

Other classes at Story Expo by Bill:

Writing Actions Scenes!

Creating Individuals

Dialogue To Die For