Writing Unforgettable, Sellable Christmas Movies

Christmas movies are big business. Cara Russell brings her incredible experience to Story Expo as the Creative Development Exec for the world's leading producer of Christmas and family-themed movies and TV to teach you the kinds of stories that work for this genre, how they're developed, how they're sold, and much more. 


Cara J. Russell is a prolific screenwriter with a background in journalism. Her movies can currently be seen on Netflix, Amazon Prime, Hallmark Channel, Hallmark Drama, Lifetime, UPtv, PixL TV, and more. As of this writing, she has 10 + screenplay projects in development with various producers and production companies. In addition to her screenwriting, Cara works as a Creative Development Executive for MPCA (Motion Picture Corporation of America), a film production company in Los Angeles that is a world-leading producer of Christmas and family-themed movies and television entertainment.

As a Creative Development Executive, Cara has read and given extensive notes on hundreds of scripts. She works on the production side of film and TV projects for networks and streamers from the initial pitches through the shooting drafts. A large part of her job is working with writers and helping them get their scripts into sellable shape for buyers such as Netflix, Hallmark Channel, Hallmark Movies and Mysteries, Paramount, ABC, CBS, HBO Plus, NBC Peacock, Disney Plus, Lifetime, and many more.